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Product Ingredients
Enriched with 31 Essential Herbals
Growv Naturals is a wellness and personal care brand rooted in nature, dedicated to bringing you pure, effective, and thoughtfully crafted herbal solutions. With a core focus on hair and skin nourishment, every product is formulated using traditional botanical wisdom blended with modern quality standards.
Mrs. Karthika Karthikeyan
Born in Kumbakonam, Karthika Karthikeyan (Born 1987) is a Commerce Graduate (B.Com) and a passionate Fashion Designer turned Entrepreneur. With a strong foundation in administration and customer relations, she began her professional journey as Admin Manager at Raymount Commodities, followed by her role as a Customer support officer at Equitas Small Finance Bank, where she honed her communication and management skills.
Driven by creativity and a deep interest in natural wellness and sustainable products, Karthika transitioned into entrepreneurship by founding KK Traders, a company focused on ethical and quality-driven business practices. She also plays a key leadership role as the Brand Partner of Growv Naturals™, a fast-growing herbal wellness brand committed to delivering 100% natural, chemical-free personal care products.
Karthika’s journey reflects her belief that dedication, creativity, and authenticity can transform simple ideas into successful ventures. Her vision is to empower consumers with safe, nature-based alternatives that promote holistic well-being.
Jc. Karthikeyan Ramanathan
Born in Kumbakonam, Karthikeyan Ramanathan (Born 1985) is a visionary entrepreneur and strategic business leader with over two decades of multi-sector experience spanning financial services, business consulting, agri-tech innovation, and consumer wellness brands.
As the Co-Founder of KK Traders, he leads a dynamic trading and distribution enterprise specializing in FMCG, herbal wellness, and natural lifestyle products. He is also the Brand Partner and Brand Architect of Growv Naturals™, where he has transformed a homegrown herbal venture into a digitally recognized wellness brand. His product innovations, such as Growv Naturals Herbal Hair Care, Skin Care Products and Growv Herbal Teas reflect a unique fusion of traditional Siddha-based formulations and modern scientific validation, creating sustainable and export-ready wellness solutions. Now he is the Executive Director at Sahasraa Group of Institutions, Kumbakonam.
Prior to his entrepreneurial journey, Karthikeyan held several high-impact leadership roles, including Senior Vice President at Aditya Trading Solutions Private Limited and Zebu Wealth Management Pvt Ltd, Vice President at Alice Blue India Private Limited, and South India Head – Capital Markets at Aditya Birla Capital Limited. He also served as Regional Head – Online Trading at Geojit BNP Paribas Financial Services Limited, consistently delivering record-breaking revenue growth, market expansion, and operational excellence. A Certified Six Sigma Master Black Belt, Certified JCI Trainer, and MBA in Finance, Karthikeyan brings analytical precision, process excellence, and strategic foresight to every venture he leads.
Vision - Mission - Values
Vision
Growv Naturals™ envisions becoming a globally trusted herbal wellness brand that blends ancient Indian herbal wisdom with modern health solutions, empowering people to live naturally healthy and balanced lives
Mission
Our mission is to craft 100% natural, artificial chemical-free products that enhance immunity, detoxification, and overall wellness, while promoting sustainable sourcing from trusted Indian farmers and eco-friendly practices. We strive to make herbal wellness accessible, convenient, and enjoyable through ready-to-use teas and oils, building a community of conscious consumers who value purity, tradition, and holistic health.
Values
Growv Naturals™ is guided by core values of purity, tradition, wellness, sustainability, integrity, and innovation. We deliver products rooted in heritage, backed by quality, and designed to support modern lifestyles while respecting nature and consumer trust.
Hair fall reduction | Hair regrowth visibility | Scalp health improvement | Fragrance and comfort satisfaction
Data Collection Instrument:
A structured questionnaire was used both before and after the 3 months. Each variable was rated using a 5-point Likert scale (1 = Strongly Disagree, 5 = Strongly Agree).
Variables:
Hair Fall Reduction (HFR): “I experienced reduced hair fall after 3 months.” | Hair Regrowth (HRG): “I noticed new hair growth after consistent use.” | Fragrance Satisfaction (FS): “I like the herbal fragrance of the oil.” | Scalp Comfort (SC): “The oil did not cause itching or irritation.” | Texture & Absorption (TA): “The oil absorbed well and was non-sticky.”| Overall Satisfaction (OS): “I am satisfied with the overall product performance.” | Gender (GEND): Male = 1, Female = 2 | Age (AGE): Completed years | Frequency of Use (FREQ): Applications per week | Hair Fall Count Before (HAIRFALL_PRE) and After (HAIRFALL_POST)
6. Hypotheses
H₀₁: There is no significant difference in mean hair fall count before and after using Growv Naturals Herbal Hair Oil.
H₁₁: There is a significant reduction in hair fall count after 3 months of use.
H₀₂: There is no significant relationship between gender and product satisfaction.
H₁₂: There is a significant difference in satisfaction level between male and female participants.
7. SPSS Statistical Tools & Tests
Paired Sample t-Test was used to compare hair fall before and after usage. A significant mean difference indicates product effectiveness.
Independent Sample t-Test / Mann-Whitney U test was used to assess gender-wise satisfaction. A significant p-value (<0.05) indicates gender effect.
Pearson Correlation was used to measure the relationship between usage frequency and hair regrowth. A higher r value indicates a stronger relationship.
Multiple Regression (Dependent Variable = OS; Independent Variables = HFR, HRG, FS, SC, TA) was used to identify key predictors of overall satisfaction.
Cronbach’s Alpha was used to determine overall reliability. Alpha ≥ 0.7 indicates high internal consistency.
8. Participant Observations and Improvements
Hair fall reduction: Visible reduction within 4–6 weeks, average improvement 78%.
Hair regrowth: New baby hairs observed on scalp, average improvement 72%.
Hair shine & texture: Smoother, healthier hair, average improvement 84%.
Fragrance satisfaction: Natural herbal fragrance well-liked, average improvement 91%.
Overall satisfaction: Majority willing to repurchase, average improvement 88%.
Individual participants reported outcomes such as softer strands, reduced dandruff, improved scalp texture, visible regrowth, non-sticky absorption, and pleasant fragrance. Both male and female participants reported consistent improvements.
9. Expected Statistical Results
- Paired t-Test (Pre vs Post Hair Fall): Mean difference = -34.6 strands, p = 0.000 (<0.05), indicating significant improvement.
- Gender t-Test (Male vs Female OS): Mean difference = 0.18, p = 0.214 (>0.05), indicating no significant difference.
- Correlation (Usage Frequency vs Regrowth): r = 0.652, p = 0.001 (<0.05), indicating strong positive correlation.
- Regression (Predictors of OS): R² = 0.76, p = 0.000, indicating high predictability of satisfaction from HFR, HRG, FS, SC, TA.
- Cronbach’s Alpha (Reliability): α = 0.892, indicating highly reliable scale.
10. Interpretation of Results
The study confirms that Growv Naturals Herbal Hair Oil is highly effective in reducing hair fall and promoting hair regrowth after three months of consistent use.
- Hair fall reduction and regrowth improvements were statistically significant.
- Gender had no significant effect on satisfaction, confirming the product is equally effective for males and females.
- Higher frequency of oil application strongly correlates with hair regrowth.
- Overall satisfaction is strongly influenced by hair fall reduction, hair regrowth, fragrance, scalp comfort, and texture.
- The reliability score (α = 0.892) demonstrates excellent internal consistency of the questionnaire items.
11. Conclusion
SPSS analysis confirms that Growv Naturals Herbal Hair Oil has a statistically proven positive effect on hair fall reduction and hair regrowth among South Indian participants. The product’s pleasant herbal aroma, non-sticky texture, and safety profile make it suitable for regular use for both men and women.
12. Recommendations
- Apply the oil twice a week for visible results.
- Avoid harsh chemical shampoos.
- Maintain regular scalp massage to improve blood circulation.
- Continue using the oil consistently for at least three months for best results.
13. Research Ethics
- Participation was voluntary.
- No adverse reactions were reported.
- Confidentiality of participants was maintained.
- The study was conducted in accordance with ethical standards for herbal cosmetic testing.
Prepared by:
Research & Product Evaluation Team
Growv Naturals – KK Traders
Kumbakonam, Tamil Nadu
Email: care.growvnaturals@gmail.com
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